UniCredit leverages insights to remain consumer close

UniCredit - a pan-European commercial bank - boosted its digital channels and optimized its branch network, in an effort to stay close to consumer communities. Consequently, the brand needed to know how people were reacting to change, and how this impacted its online reputation.

UniCredit, working with Talkwalker's consumer intelligence platform, implemented...

• Reputation monitoring and crisis management to monitor brand-related conversations
• Competitive intelligence to listen to industry conversations
• A communication strategy to understand the social impact of marketing and communication initiatives

The brand was able to simplify its tech stack while driving better business decisions, that could be scaled and shared with other teams in the organization.

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