Launching a product with the help of micro influencers

According to a Keller Fay Group survey, 82% of consumers follow the recommendations of at least one micro influencer on social media. Together with our partner, Hivency, we explore how a world-leading natural cosmetics brand, L’Occitane en Provence, successfully leveraged micro influencers for a product launch campaign. 

With the help of Talkwalker advanced listening and analytics, and Hivency’s influencer optimization, you will discover:

• Why micro and nano influencers actually matter 
• How to develop a campaign framework for micro influencers
• How L'Occitane en Provence achieved above-average results
• Your influencer marketing campaign checklist