According to a Keller Fay Group survey, 82% of consumers follow the recommendations of at least one micro influencer on social media. Together with our partner, Hivency, we explore how a world-leading natural cosmetics brand, L’Occitane en Provence, successfully leveraged micro influencers for a product launch campaign.
With the help of Talkwalker advanced listening and analytics, and Hivency’s influencer optimization, you will discover: