Social Media Analytics
Track, benchmark, and optimize your social media performance. Prove your ROI with social media analytics.
Create successful campaigns with social media marketing analytics
Monitor up to five years of campaign buzz, engagement, and reach across all major social media networks, blogs, forums, news sites, and more. Find patterns and compare results to discover what works for your brand. Drill deeper into campaign insights by filtering and sorting results by language, location, and sentiment analysis metrics. Track campaign performance in real-time with our easy-to-use dashboards so you can see the impact of your social marketing every day, hour, or minute.
Check out our Social Media Listening Guide for more details about creating successful campaigns.
Track campaign performance
- Virality map reveals how content spreads across multiple media types
- Free Social Search for real-time tracking of band, campaign, hashtag, or event
- Create automated alerts to monitor online sources & receive email updates
- Filter by language, location, sentiment, and demographic
- Facebook Insights integration for data that will optimize your multichannel campaigns
Centralized social media analytics
Centralize all your social media data with one tool. Rather than logging in and out of multiple social media analytics tools, save time by adding your social media profiles and those of competing brands to a single dashboard. You’ll be able to analyze key metrics from your customers, campaigns, competitors, and the industry as a whole.
Centralizing your social media accounts, helps bring all your Instagram analytics, Facebook analytics, Twitter analytics, and more into one platform. Revealing the true voice of your consumers, and bringing actionable insights to improve your social marketing strategy.
Key metrics you can track
- Hashtag & campaign tracking – shares, reach, engagement, mentions
- Sentiment analysis – what’s driving negativity & positivity
- Image recognition - protect your trademark & reputation
- Google Analytics + Talkwalker for social media ROI
- Virality – track how your content spreads across the web & social
- Influencer marketing – identify industry influencers & brand ambassadors
Competitive benchmarking
Internal benchmarking will tell you if your latest post is doing better than normal. Looking at your social media stats without context simply tells you that you’re doing better or worse than last week. It won't show you how you're ranking compared to your competitors.
Social media analysis of your social accounts alongside those of your competitors will show how you rank compared to other brands in your industry. Competitor analysis of your industry peers’ social media presence will reveal key metrics on how they’re positioning their products, what messaging is working for them, and feedback from their customers.
More details about competitive benchmarking can be found in our Social Media Analytics Guide.
Track & compare with competitors
- Create custom reports in multiple formats (Word, pdf, PowerPoint, Excel) to share actionably insights across teams
- Easily compare key performance metrics with those of your industry peers with Competitive Intelligence IQ Apps. Find strengths, weaknesses, and opportunities instantly
- 360° view of any brand, company, or industry; with access to 100% of tweets, major social networks, 150M websites, print, and a 30,000+ logo database
Identify influencers for your brand and industry
When identifying influencers for your brand, it isn’t how many followers they have, it’s how much engagement, shares, and comments their content earns. We trust recommendations from a third party over a brand, even if the testimonial is coming from someone we don’t know. Our social media analytics tool provides influencer insights that’ll make choosing your experts easy.
Identify quality influencers for your brand, product, or event. Influencers that have the power to influence an entire community to trust your brand. Our social media analytics tool will provide influencer insights that’ll make choosing your experts simple.
Check out our Social Media Analytics Guide for more detailed information.
Find the right influencers
- Filter results by country, language, media, reach, engagement rate, number of posts, & sentiment – on easy to use dashboard
- Find out what your influencers are talking about, which media channels picked them up, what hashtags they’re using. Our virality map will show you the viral reach of your influencers
- Image recognition technology will find visual mentions online of your brand by influencers so you can take advantage of this free advertising from a big name
Discover trending topics
Use social analytics to get real-time updates on what your industry is talking about, consumer opinion and brand sentiment. Understand what’s driving the conversation so you can make contextualized offers to your audience, and guide your marketing and sales teams.
Find actionable insights
- Discover top stories using our trending score
- Find themes & sentiment behind industry chat, & related topics discussed by your audience
- Quick Search, our real-time search engine, will find trending stories to create viral content
- Analyze the top hashtags, people, and brands linked to trending stories with Smart Themes
Advanced social media analytics and real-time monitoring
Add Your Own Data
Combine social listening data with lead gen figures, sales data, weather data and more to find correlations that affect key business indicators.
Custom Filters
Create your own data filters using 50+ Boolean operators to find the exact insights you need.
Intuitive IQ Apps
Use our pre-set dashboards for crisis management, competitive intelligence, campaign monitoring and more to uncover data-based insights for a variety of business needs in a matter of seconds.
Smart Themes
Automatically identify the key people, events, companies and emotions linked to your brand using our unique theme analytics.
Social Channel Analytics
Deep dive into the performance of owned social channels and competitors using comprehensive social channel analytics. Analyze reach, engagement, share of voice, the trending score of your posts and much more.
Rule-based tagging
Save hours of time by creating customizable rules to automatically sort through results. Improve sentiment analysis by adding rules relevant for your needs.
Influencer Analytics
Use influencer monitoring to find the bloggers, tweeters and journalists who are driving the most engagement. Sort results by positive and negative sentiment to find your true brand ambassadors.
Virality Map
Replicate viral campaigns using our unique virality map. Instantly identify the key influencers, blogs and publications that helped a campaign spread worldwide.
Sentiment in 127 languages
Track brand reputation over time, view results by country, language or media type and manually adapt results as needed. All this in English, German, French, Spanish, Chinese, Indonesian, Portuguese, Italian, Danish, Swedish, Norwegian, Finnish and more.
Are there any free social media analytics tools?
There are several free social media analytics tools available. Talkwalker has 2 great free tools you can try.
- Talkwalker Alerts are a free alternative to Google Alerts, allowing you to monitor your brand mentions across the web and on Twitter.
- Talkwalker’s Free Social Search allows you to monitor up to 5 topics, to reveal the number of mentions, sentiment, demographics, and more, around your keywords.
This blog also contains free social media analytics tools as recommended by the experts.
What can social analytics be used for?
Social analytics can be used for a wide range of use cases. If you want to be a customer-centric business, they enable you to put customer data at the heart of your decision-making.
- Boost customer experience. Identify pain points in your products or services, and fix them before your customers can complain.
- Optimize your marketing campaigns. Deliver content that resonates, by engaging the right people with the right messaging.
- Improve your social media strategy. Discover where your audience ‘hangs out’ and shape your social media posts to engage them.
Find more use cases for social media analytics in this blog.
Social media analytics can be used in a wide variety of industries, from food & beverage, to pharmaceutical, and finance. Anywhere a brand needs to connect with a consumer.
This blog takes a deep dive into social media analytics in banking.
What data can you include in your social analytics?
You can incorporate a wide range of data sources into your social media analytics platform.
These can include:
- Blogs and news sources
- Social media data, such as Instagram analytics, Facebook analytics, Instagram stories analytics, LinkedIn data, Twitter data, and much more.
- Visualization tools, such as Tableau social media analytics
- Surveys
- Customer care emails
- Review data
- Multimedia data
- And much more.
Additional social media analytics resources
Learn how to develop from social listening and social media analytics to social data intelligence.
Check out the Beginner's Guide to Boolean Operators.
Infographic: The 10 Point Checklist for Effective Social Media Analytics
