How Lion & Lion Helped Launch Rimmel

Changing the Face of Malaysian Makeup

Expanding your brand’s reach within a new market has its challenges and opportunities. 

You need to set your brand apart from the competition and find creative ways to relate with your target audience — all that while staying true to your brand identity. Where do you even start?

Find out how the Lion & Lion agency broke the barriers. Successfully relaunching British cosmetics brand Rimmel in Malaysia by:

• Listening to social conversations to spot trends, campaign ideas, and influencers.

• Capitalizing on consumer insights to define product focus.

• Developing a hyperlocal digital strategy, driving 130k+ in engagement within the first month and ranking 3rd in category SOV within a year.