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Hong Kong Airlines: How to turn a crisis into a soaring success

on 22/01/2019

A crisis can hit at any time. How you handle it, proves your mettle as a marketer.

This case study looks at how Hong Kong Airlines handled a pricing crisis, and turned it into a PR win.

With effective social listening, they could:

Detect and react to the issue within hours.
Compare how their competitor British Airways handled a similar issue (spoiler: not very well).
Create more customer conversations, with a 4,900% increase in engagement.