Consumer Insights

Published 23-01-2023

Consumer behaviour: Mainstream vs Vegan Skincare

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Published 10-01-2023

Report: Focus on the Football

The tournament may be over for another four years. But there’s still plenty to learn from our ‘Focus on the...

Published 10-01-2023

How to utilize social media analytics in banking

Most retail banks and financial services today are on a journey towards building a digital first presence, through digital and...

Published 15-12-2022

How can social media listening increase customer advocacy?

“The more advocates you have, the fewer ads you have to buy.” - Dharmesh Shah, Founder and CTO of Hubspot.

A person has been identified through consumer research as likely to purchase a given product and does so via his mobile phone and credit card

Published 11-12-2022

18 best consumer research tools and datasets

Consumers buy from social media, which is why brands need a social presence if they want to reach them. But...

Published 25-11-2022

[Keynote] - How to become a loved brand

Marketers are finally recognising the importance of building brand love. In fact, all the most loved brands grow nearly 3...

Taboo topics: Why social data is uniquely suited for sensitive research. Person on left looking at camera, doing a zipping mouth gesture.

Published 04-10-2022

Researching taboo topics using social data

People are searching online for advice about taboo topics because they can't find answers in traditional spaces. Brands looking to...

Image of man next to his digital self in addition to blog title Measure Customer Experience in the Metaverse

Published 29-09-2022

How to measure customer experience in the metaverse

We thought that measuring customer experience in the real world and on the web was enough. But that was before...

Published 28-09-2022

[Webinar] - How Dubai TV Channels use social intelligence to make data-driven decisions

Understanding audience preferences and interests provides media producers with key insights into their viewers. Today’s TV viewers consume content on...

Published 08-09-2022

Masterclass on: Social intelligence for Enterprise

How do leading consumer brands unlock brand value from social media and online conversations? Find out in this masterclass by...

Published 29-08-2022

Middle East podcasts to listen to this year

Podcasts are rocking listeners’ ears in the Middle East. In fact, audio marketing is becoming a crucial part of marketers'...

Published 24-08-2022

Watch: Benchmarking brand love in Asia

What does it take to attain consumers’ love today? Discover everything you need to know about benchmarking brand love in...

Published 16-08-2022

How Dubai TV Channels use Talkwalker’s social intelligence to make data-driven decisions

Understanding audience preferences and interests provides media producers with key insights into their viewers. Today’s TV viewers consume content on...

Published 09-08-2022

Fast fashion vs Luxury brands - Consumer behaviour UK

The brands shaping tomorrow's fashion market...

Published 03-08-2022

How the rising cost of living is changing consumers’ lives

The rising cost of living crisis is currently impacting consumers across the globe, as essential products and services increase in...

Published 02-08-2022

Exploring the Cost of Living Conversation on Twitter

In 2022, a storm of global issues has led to a ‘cost of living crisis.’ As prices continue to increase,...

Published 12-07-2022

Sentiment analysis guide

Brands use sentiment analysis when analyzing customer feedback, product reviews, and survey responses, to understand the true emotion behind. My...

Published 08-07-2022

[Webinar] - How to become a loved brand

Brand Love is back for 2022! This year, we’ve teamed up with Hootsuite, to refine our Brand Love Index, and...

Published 06-07-2022

[Webinar] - How to foster brand love in the Middle East

This webinar brought Rami Deeb, Marketing Manager CEEMEA at Talkwalker, and Rowad Elmansuri, Customer Success Manager at Hootsuite to discuss...

Published 01-07-2022

Yves Rocher: understanding today's consumers to develop cosmetics for tomorrow

The Yves Rocher brand has always been focused on client relationships. Through its distribution networks without any intermediaries Yves Rocher...

Published 29-06-2022

The best sentiment analysis tools

Humans read text and know whether the sentiment is positive or negative. We understand sarcasm, slang, and irony. Manually checking...

Published 21-06-2022

[Webinar] The new definition of Brand Love

Consumer-brand relationships are evolving. 75% of them changed their buying habits during the pandemic and are increasingly willing to change...

Published 17-06-2022

13 best image recognition tools

Every day, consumers are uploading tons of images to their social media channel. Cocktail, dinner, cat, outfit, holiday... Things they...

Published 09-06-2022

Brand Love 2022 - How sustainability builds love for today and the future

Brand Love is back for 2022. This year, we’ve teamed up with Hootsuite, to refine our Brand Love Index, and...

Published 09-06-2022

Love brands of India: Becoming consumer favorites

Brand love today has become much more than a like, share, and subscribe. Beyond infotainment and social media giveaways, consumers...

Published 09-06-2022

America's Favorite Brands

We build deep emotional connections with brands. Throughout our lives, we are surrounded by them. From our first steps, to...

Published 30-05-2022

High Street vs Challenger banks - Consumer behaviour UK

The brands shaping tomorrow's banking market...

Published 24-05-2022

[Webinar] - Evolving consumer behavior in the GCC during Ramadan 2022

Talkwalker, the industry-leading consumer intelligence acceleration platform, has developed and published a study that investigates the changing consumption behavior of...

How to create a social media report with Talkwalker - close up of pie chart and bar chart with a person holding a pen and pointing at results.

Published 12-05-2022

How to create a social media report | 2022 update

You and your team spent days preparing your latest social media campaign. Intense preparation, late nights, coffee on tap. Now...

Published 14-04-2022

Consumer intelligence guide & tools

Why are consumers choosing your competitors' products and not yours? Buyers, spoilt for choice, are more demanding and less loyal.

Published 11-04-2022

How to map & measure the consumer journey

The consumer journey used to be simple. An ad - TV, billboard, newspaper, radio - would pique your interest. Ooh,...

Football player jumps to score a touchdown

Published 01-03-2022

Big Game LVI: Key insights

And the winner is… the Los Angeles Rams! The Big Game is more than just a match between the two...

Published 25-02-2022

Consumer insights on Veganuary: the ‘steaks’ are high for UK brands

Veganuary was the talk of the town! The global phenomenon is growing in popularity across the UK with tens of...

Published 26-10-2021

Bringing consumer intelligence to life

We welcome discover.ai to the Talkwalker family, as their strategists join our Activate team. In this blog, we discover what...

Published 05-10-2021

Optimize event sponsorship with audience insights

Picture this… you're a major broadcast channel and you’re looking for sponsorship marketing. You need to tell your sponsor about...

Published 05-10-2021

Consumer insights guide

We expect a high-quality customer experience and the best products and services. Anything less, and we walk. Capturing consumer insights...

Published 14-09-2021

5 consumer insight examples to improve your CPG brand

Searching for ways to better understand your customer and how to get them to buy your product? Look no further...

Published 24-08-2021

How to manage customer review data

Super excited to let you know that we’ve acquired Reviewbox, an all-in-one review management platform. We’re currently integrating Reviewbox’s e-commerce...

Published 04-08-2021

How to leverage UGC for better consumer insights

In the beauty industry, leading brands are looking to user-generated content on social platforms to understand what their customers need.

Title - What is customer data integration? Category - Enterprise. Shadow of a human figure with various images representing customer touchpoints with a company.

Published 22-07-2021

What is customer data integration (CDI)?

Customer data integration - CDI - is a process that consolidates and manages data about your customers taken from multiple...

Published 21-07-2021

The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021 - Talkwalker a Leader

Talkwalker has done it! Foremost global research and advisory firm Forrester, has named Talkwalker a Leader in The Forrester New...

Published 24-06-2021

The 11 best customer analytics tools

You’ve tried a few things, but nothing seems to be hitting the spot. You’re constantly left scratching your head about...

Customer journey management header image

Published 23-06-2021

Customer journey management to grow your business

Managing the customer journey is to take active control of a series of decisions your customers will make, consciously or...

Voice of customer tools - mouth open wide

Published 27-05-2021

9 voice of the customer tools and tips

Well, well, well… what do we have here? Voice of the customer tools have entered the chat. With brands focusing...

Published 20-05-2021

19 customer experience metrics to monitor

Your product screams quality and it won’t break the bank. Why are sales dropping? Times have changed. So have consumers.

Published 27-04-2021

Voice of the customer analytics

Voice of the customer analytics captures customers' experiences, expectations, preferences, and aversions. Brands that understand the VoC, that listen to...

Speech analytics tools - image shows two people talking into a microphone

Published 22-04-2021

Why use speech analytics tools

Quality management, customer feedback, brand mentions, product development, competitor analysis, team training, trends, consumer insights, improved CX, podcast monitoring, conversational...