How Cargolux measured the splash from a whale of a sponsorship

Supporting global causes can be a great way to boost your brand awareness across the world. But how do you measure that impact when you're sponsoring a story and not an event?

We look at how Cargolux measured their latest partnership - moving 2 beluga whales from China to Iceland. By monitoring before, during and after the flight, Cargolux could:

• Increase brand mentions by 20% across the world.
• Shape their social messaging based on feedback to maximize engagement.
• Increase mentions in a target market, UK, by 42%

Download the case study now to learn from the best in social media measurement.