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Amazon's marketing strategy

on 16/04/2019

Learn from the best, then start thinking outside the box!

Amazon is the ultimate consumer-centric brand, and this vision is at the very core of the retail giant's marketing strategy. In this short how-to guide, we explore five key Amazon marketing tactics, complete with concrete tips that you can apply to your own game plan.

We’ll be looking into:

Cross-platform promotions
The evergrowing Amazon Prime community
The Amazon science of recommendation
And much more

Amazon's marketing strategy

Think outside the box!