Yann is the UK & Nordics marketing guy. As every good pop culture expert, you can find him grooving at the disco or scouting for the next sensation on streaming platforms.
In the midst of a cost of living crisis, content from banks and financial services institutions continue to appear online. With some experts saying the rise in sustainability content poses a risk of greenwashing, many communicators agree that, now more than ever, we must get to the heart of the things consumers really care about. Customer-centric, insight-led communicators in banking & finance can drive the conversation in a truly authentic way, when equipped with the right data.
Join our experts to understand how you can employ a data-driven approach to better understand your audience, to aid content ideation, and win and retain more customers.
Join us as we explore:
Presenter: Charlotte Clemens, Managing Director / Jack Richards, Marketing Manager / Stephanie Triau, Senior Partner Vision at Talkwalker and Vic Thrift, Client Development Director at Discover.ai