[Webinar] Leveraging data to stay relevant and well-loved in the face of crisis

Brand love is crucial for businesses to remain relevant during the current times.

In this 45-min webinar, we invited Munas Van Boonstra (Maxis Client Partner) and Grace Loh (Senior Strategist) from Publicis Groupe, to discuss the ways brands can sustain themselves and remain well-loved amidst the current crisis. In particular, we look at how social data has a critical role to play in how brands strategize their marketing and communication efforts in order to drive brand love. We also share about:

• How the current crisis has altered consumer behavior across industries
• What is means to drive brand love and the value it’ll bring to your brand
• What steps can businesses take to achieve an emotional connection with their audience