Webinar: Building a Foundation of Fandom | How beloved brands like LEGO leverage social followings

Check out our webinar on what makes brands most loved by their fans, with insights from LEGO's Head of Social Media Studio James Gregson and David Meerman Scott, bestselling author of Fanocracy and The New Rules of Marketing and PR.

Bring your burning questions for our guest speakers, and get ready to learn:

• what LEGO and other beloved brands are doing to capture audience attention
• why brands that engage with their social followings are more successful
• why brand love is critical for surviving economic downturns